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Who Looks & Clicks on Banner Ads (Infographic)

Saturday, May 26, 2012

Did you know banner ads on internet appeared in 1994. They are made attractive and compelling so that the viewers will click on that ad, but their massive use caused viewers to be unresponsive towards them. Below infographic explains Who Looks and Clicks on Banner Ads.

Reasons people don’t click on banner ad-
  • 31% people only want to click on banner ad when they are in the mood or interested.
  • 31% people are worried about tracking of their internet behavior.
  • 46% people are worried about pop-ups will take over the screen.
  • 54% people don’t trust the banner ads.
  • 55% people are worried about getting a virus.
  • 57% people are worried about receiving spam.
  • 58% people don’t click on banner ads because they are not relevant to them.
  • 61% people don’t want to be distracted.

 Who Looks At Banner Ads Infographic

Bounce Rate Demystified: What are good benchmarks?

Saturday, February 11, 2012

If you have your own website and using Google Analytics, you must know bounce rate for your website. But have you ever thought that what would be an average bounce rate for your industry? How is it calculated? What are the factors that affect bounce rate? & How anyone can reduce bounce rate for a website. To answer these common questions Kissmetrics has given below infographic to help you.

What is bounce rate?
The percentage of single page-visits (i.e. visits in which the person has left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate represents that the landing pages or entrances are not relevant to visitors.

What are bounce rate benchmarks?
According to below infographic, the average bounce rate is 40%, but your targeted bounce rate can vary as per your industry, it can be 40%, 30% or even 20%.

Go through below details to find more information about an average bounce rate, factors on which bounce rate depends and much more.

Yahoo Site Explorer Alternatives or Replacement Tools to Research Competitive Link Data

Saturday, December 3, 2011

Yahoo Site Explorer has been ended on 21st November 2011. According to yahoo search blog this data has been merged to Bing Webmaster Tools. Webmasters can find their own website link details in Bing webmaster tools but what about competitor backlinks? Now SEOs are facing difficulty in checking competitor’s link data. No need to worry, there are still some good free link analysis tool available which you can use for analyzing competitor backlinks.

Using SEOMoz’s Open Site Explorer you can extract quite similar information about any website. You can compare up to 5 competitor domains with this tool. This SEO tool provides information about several other factors like Page Authority, Domain Authority, Linking Root Domains and Total Links for free. While to check social mentions like Facebook Shares, Tweets, Google +1s and Facebook Likes you have to go with its PRO membership (which starts from $99/month).

Open Site Explorer

Using this tool you can know your competitor’s external backlinks, their numbers along with their types like text, image, nofollow, redirect, deleted, iframe etc. This tool also provides referring IP addresses and Class C subnets information. Tool’s free version will allow you to check index pages and backlinks, while to check anchor texts, referring domains and referring subnets you need to sign up for pro membership (which starts from $49/month)

Ahrefs Site Explorer

Using backlink watch you can easily find website’s backlinks along with anchor texts, page rank, total outbound links on page and nofollow tag for each inbound link. This tool is completely free.(As of now J)

Backlink Watch

Using Link Diagnosis you can fetch all external links of any website along with Anchor Texts, Link Type, Page Rank, Outbound Links, MozRank, SEOMoz Page Authority and SEOMoz Domain Authority. You can also download its firefox extension for more detailed report.

Link Diagnosis
If you know about any other backlink analysis tool, please share in comments.