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Holiday Update for Google Webmaster Tools

Thursday, December 23, 2010

Google has announced new updates for Google Webmaster Tool. It was declared at Google Webmaster Central Blog on Dec 10. This update includes new modifications in “Links to your site” and “Search queries” features.

“Search Queries” Feature Update
Based on user feedback, Google has made some changes to its “Search Queries” section. User can now see the “Search Queries” data for individual pages of site. Now, when user visit “Top Queries” tab, he will find a new Tab named “Top Pages”. This “Top Pages” tab will provide impressions, clicks, CTR and position data for all the top pages of user’s website who are performing good on Google search results.

To see the queries along with their impressions and clicks, user can simply click on the individual page.

 User can also click on the specific query to see the detailed data.

A pie chart is also added for visual representation of the proportions of search type, traffic and its location.

“Links to your site” Feature Update
Google has introduced an “Intermediate Link” concept in which, if there is a link to user’s site that links to URL1 which further redirects to URL2. Then the link from URL1 to URL2 will be shown as an intermediate link. User can also see new “Download all links” option for all tables of “links to your site” feature.

Google is continuously upgrading its tools for providing better data to us. Hope you are pleased with that. Happy Holidays :)

Google eBookstore – An initiative to find great books online

Wednesday, December 8, 2010

Google Books was launched in 2004, and now we have new Google eBookstore.

On Dec 6, 2010 Google has introduced Google eBookstore for improved access to great and informational books. You can search more that 3 million eBooks from variety of devices including netbooks, laptops, tablets and smartphones. You can store, buy and read books in an organized manner just like you get systematic messages in Gmail.

You can search for the ebook at Google eBookstore and buy from any independent bookseller or any member of American Booksellers Association. You can either buy an ebook or can choose where to buy printed book.

Along with Google eBookstore, Google Books search will also available to all users.

New Google Earth 6 with more Reality

Tuesday, November 30, 2010

Yesterday, Google has released its latest version of Google Earth. Now you are able to explore your favorite place, plan a holiday trip and find your home with the help of more real tools.

Google Earth 6 has introduced two new features
1st Integrated Street View
2nd 3D Trees

Below is an overview of this new Google Earth.

Google has also improved historical image views that you can easily feel. For more information you can read Google’s LatLong blog.

Google AdWords has taken new initiatives for small to medium businesses in India on its 10th Birthday

Thursday, November 25, 2010

Google AdWords has completed its 10 year this month. From now all small or medium business owners can share their stories and success with Google AdWords. All advertisers can submit their stories or a small YouTube videohere. Advertisers can tell Google about their business, their services, role of Google AdWords in their success etc.

Google has taken two initiatives for Indian Advertisers.

First, Google has launched a new call center in Hyderabad which will provide support to businesses in various regional languages. This call center will provide customer support to all business men who are interested in online advertising.

Second, Google has introduced “Google Engage” . This is a training program for local businesses who offer internet-based services.

See the below screenshot of “Google Engage”.

Google Engage will provide support for your client with Google AdWords and other Google Products.

Start growing your business with three basic steps of this new Google Product.

  • Register
  • Get educated
  • Grow your business.

It will help you in digital advertising, marketing and online success of any business. So, try it now.

Now Four Results from Same Domain - Google' Petits Fours

Thursday, November 18, 2010

Recently Google has made a change to show more search results from a same domain. Google has made this change for certain type of queries. It will help you in getting improved search quality and speed.

Formerly, you can see a maximum of two results from the same domain. But from now you can see up to 4 results from the same domain (Google' Petits Fours).

Fox example if you search for net4india on Google, you will find 4 results including one main result and 3 other single line snippets for additional results.

Google will show these results only if it finds a site more relevant to the search query. It will allow you to directly browse the pages in which you are interested.

Google Announced a New AdSense Interface Globally

After considering a large amount of feedback, Google has introduced a new interface for AdSense publishers.

This new interface will help you in following areas:

Improved Insights will let you know about ads performance. It will also provide a graphical representation of daily stats.

More control over ads allows better management of ads through “Ad Review Center”. It is much easier than the prior AdSense interface.

More Efficient Account Management helps you in easy management of ad units as well as you can easily see your payment information, reports etc.

Google has taken a good step for all AdSense Publishers.

How to setup Goal and Funnel in Google Analytics?

Tuesday, November 16, 2010

All of us are aware of Google Analytics tool, which is used to measure any site’s traffic.

Goal is a useful metric which measures conversion rate of any website. Goals can measure your business sales, signups, newsletters subscriptions, enquiries etc. Goals can also track other actions of your website to which you want to track.

In every goal, we can define its steps. A funnel represents complete visualization of what is happening on every step of your goal. For example if a signup process consists of 3 steps, then a funnel will show you how many users have entered on step1, step2 and step3. It will also provide details of entry and exit pages on each step.

At first, you need to decide which goal you want to track and the conversion page. Usually conversion page is “thank you” page or the page which confirms that a conversion has been completed.

Secondly, you need to define the goal steps. Once you have completed the above process, login to your Google Analytics Account and start creating a goal.

In goal creation you need to select a match type from three options:
Exact Match
Head Match
Regular Expression Match

Exact Match
It uses regex and not suitable for dynamic URLs.

Head Match
It does not use regex and matches the ‘head’ section of the page url.

Regular Expression Match
It uses regex and suitable for complex urls.

Then, you need to put the Goal URL according to the selected match type. After that you can give a desired name to goal and its value in terms of conversion.

If you want funnel visualization for your goal, you must fill the steps for that goal. There is a checkbox named “required step” is used to inform Google Analytics to only record the goal if the visitor has been entered through step1.

If you have not checked the “required step” checkbox then the funnel visualization will show you the entrance points, exit points and the drop off rate at each step. It will help you in identifying at which step you are loosing more visitors. Then you can improve your goal conversion rate by removing or improving that step.

One Important thing that is a visitor converts the same goal within the same session, it will count as a single goal conversion.

If you want to just test the goal initially, you can create a goal in website’s test profile. Once you are satisfied with your goal, you can implement it to your main profile.

Advantages of using external CSS

Monday, October 25, 2010

CSS Stands for Cascading Style Sheets. CSS are used to separate the stylist elements of a page such as colour and fonts from the content of the page such as header tags and paragraphs. You can learn CSS from easy tutorials.

Advantages of using CSS in your website:

Full control of page structure
CSS allows you to display your web page according to W3c HTML standards without making any compromise with the actual look of the page.

Google gives value to the web pages that are well organized, though its designers that choose to ignore standards and guidelines, because incorrectly they believe standards lead to bland pages. Using Cascading Style Sheets (CSS), designers can make pages with good lookup, which can be changed easily any time.

Smaller file sizes
By separating styles from HTML page and putting it into a standalone CSS style sheet (.css file), designer can reduce the of code in your web pages. Pages with less code have smaller file sizes and Google and other major search engines prefers pages with smaller file sizes.

Apart from that Google doesn't define the actual page size of the web page, but community of search engine optimizers believe that the size of a web page is not be greater than 100KB.

Hide content from browsers while it still gets picked up by Google
CSS plays an important role when you need to hide specific code or content from web browser but not from the search engines. For example you may have some content like site navigation, that you only want to appear in print, or on the screen .The advantage of CSS is that search Engine will still crawl and index all of the content of your site navigation.

How to do 301 Redirection?

Friday, October 22, 2010

Need of 301 Redirection
Do you want to change the filename but worried about its current search engine ranking? You just need to do a 301 redirection from old URL to new URL which preserves your old web page rankings. 301 redirection is search engine friendly and treated as permanent redirection in search engine optimization process.

We use different codes for different websites as following.

PHP Redirection Code
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location:" );

JSP (Java) Redirection Code
response.setHeader( "Location", "" );
response.setHeader( "Connection", "close" );

ASP Redirection Code
<%@ Language=VBScript %>
Response.Status="301 Moved Permanently"
Response.AddHeader "Location",""

ColdFusion Redirection Code
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="">

JSP Redirection Code
response.setHeader( "Location", "" );
response.setHeader( "Connection", "close" );

.htaccess Redirection Code
Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*)$1 [R=301,L]

I hope that above codes will help you somehow.

Basic elements to consider in on-page SEO optimization.

Monday, July 5, 2010

1. Title Tag
2. Meta Description and Keywords
3. Content Optimization
4. Image Optimization
5. H-Tags (Headings H1, H2, H3, etc.)
6. Internal Linking Structure

Title Tag Optimization
Title tag is defined as the title of any document. It should be short but descriptive enough for the visitors to identify the business offerings. Title tag can be limited up to 70 characters. Company name and keywords are generally included in Title.

Meta Description and Keywords
Meta description should contain a brief description of the website focusing on the areas and services that the business is specialized in. Generally a meta description contains around 200 characters.

Meta Keywords is simply a comma separated list of targeted keywords for the page. In these days Google not consider it, but some search engines are considering this tag for relevancy.

Content Optimization

There are 4 parameters which we have to consider while optimizing any website.
Keyword Density: Ideally it should be 2 to 3%
Keyword Prominence: Keywords should be used in first as well last sentences of the content. The concept is “Keywords should be nearer from start as well end of the HTML page.”
Keyword Proximity: The distance between the two occurrence of the same keyword in called keyword proximity.
Semantic Keywords: Also use Synonyms and related words in content.

Image Optimization

Search Engine spiders can only read text but not images. So we need to use some special tags for the images in order to give them some meaning for web crawler. We use Alt text and file names to optimize images.

H-Tag Distribution

Header 1 should be used to define the most important section of your page.
Header 2 and 3 can be used for Page/Post titles or other important sections of the pages.
Keywords should be included in these H-Tags. We can also use Bold (strong) and Italic tags for content formatting.

Internal Linking Structure
Try using good Anchor Text when linking to other pages. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
Anchor Text is defined as “Words Used behind the link”.

Career in SEO

Tuesday, May 25, 2010

In today's era, some people think that SEO is not a good field, but in my opinion it is the best job which i enjoy most.

Because in search engine optimization, every day we get a new site, new ideas and many new things to know.

We face a new challenge everyday, learn a new technique everyday and many new process.