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Basic elements to consider in on-page SEO optimization.

Monday, July 5, 2010

1. Title Tag
2. Meta Description and Keywords
3. Content Optimization
4. Image Optimization
5. H-Tags (Headings H1, H2, H3, etc.)
6. Internal Linking Structure

Title Tag Optimization
Title tag is defined as the title of any document. It should be short but descriptive enough for the visitors to identify the business offerings. Title tag can be limited up to 70 characters. Company name and keywords are generally included in Title.

Meta Description and Keywords
Meta description should contain a brief description of the website focusing on the areas and services that the business is specialized in. Generally a meta description contains around 200 characters.

Meta Keywords is simply a comma separated list of targeted keywords for the page. In these days Google not consider it, but some search engines are considering this tag for relevancy.

Content Optimization

There are 4 parameters which we have to consider while optimizing any website.
Keyword Density: Ideally it should be 2 to 3%
Keyword Prominence: Keywords should be used in first as well last sentences of the content. The concept is “Keywords should be nearer from start as well end of the HTML page.”
Keyword Proximity: The distance between the two occurrence of the same keyword in called keyword proximity.
Semantic Keywords: Also use Synonyms and related words in content.

Image Optimization

Search Engine spiders can only read text but not images. So we need to use some special tags for the images in order to give them some meaning for web crawler. We use Alt text and file names to optimize images.

H-Tag Distribution

Header 1 should be used to define the most important section of your page.
Header 2 and 3 can be used for Page/Post titles or other important sections of the pages.
Keywords should be included in these H-Tags. We can also use Bold (strong) and Italic tags for content formatting.

Internal Linking Structure
Try using good Anchor Text when linking to other pages. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
Anchor Text is defined as “Words Used behind the link”.