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Algorithm Change Launched: Google’s Fight with Spam Starts

Friday, January 28, 2011


Today the head of Google’s Webspam team, Matt Cutts has announced a new algorithm change for Google. It will help in detecting and reducing web spam from Google’s Search Results. All websites which have low original content or copied content will be affected by this change. They can see a major change in their site rankings in search results.

Cutts mentioned this algo change was approved at weekly quality launch meeting happened on last Thursday and launched this week.

Cutts has announced it on his blog and also posted it at Hacker News. According to his blog “slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

Cutts said they have re-designed a new document-level classifier, which will easily detect spammy & repeated words. This is the start of Google’s fight towards increasing web spam.

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