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Google is planning to introduce +1 button for AdWords

Wednesday, June 29, 2011

Today I received an email from Google AdWords Team which was about +1 button integration to my AdWord ads. According to this email you can see a +1 button with your ads very soon. When someone searches on Google, (while signing in his Google Account) he will see a +1 button on your ad, user can click on +1 button to recommend your ad. Recommendations always play an important role in search results. Before AdWords, +1 button is already in use for organic search results & has impacted the search engine rankings as well. Now be ready to see the impact of +1 button on your ads, one possibility is that it may increase your Ad position.

What will be the exact impact of +1 button to ads? We will know once they will be in use.

You don’t need to do anything to use this +1 button for your ads, Google itself integrate +1 button for all AdWords Ads. On the other hand you can add this +1 button to your site, so that the visitors of your site have an opportunity to +1 your site.

You can check the below email which I got from Google AdWord Team.

“Hello,

This email is about your AdWords account XXXXXXXXXX

In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.

Here’s how the +1 button works:
Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.


When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.


Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see. By helping searchers see more personal, relevant ads, we believe you’ll see more qualified traffic. You can also add the +1 button to your site to give your customers the opportunity to +1 your site after visiting it.

To learn more about what’s changing and how +1 works, visit the AdWords Help Center.

To add the +1 button to your site, visit the +1 button tool on Google Webmaster Central.

Sincerely,
The Google AdWords Team”

Update: Google has started showing +1 button for Google Ads, see below screenshot.


Google Encourages Use of “Google Apps for Business”

Wednesday, June 22, 2011

If you are a Google Analytics user, hopefully you have received following mail from Google Analytics Team...

“As you track your marketing campaigns and improve your website's performance using Google Analytics, you'll find that this type of work can often involve a lot of data, cross-team communication, and collaboration. Try Google Apps for Business, a suite of online office tools to help coordinate and manage your web efforts while also improving your overall business productivity.

Create company email accounts for all your employees to manage access to Analytics and other Google tools.

Use Google Docs to track and share web changes, tracking tags, and performance metrics

Use Google Calendar to keep track of your web changes and important updates

Even more, as a Google Analytics user, setting up Google Apps is easy. Use your Analytics account to easily verify that you own your domain and activate Google Apps. Learn More

Sincerely,
The Google Analytics Team”

Introduction to Google Apps for Business

Google Apps for Business is a powerful suite of online tools which can help your business. You can access these web based tools from anywhere at anytime. These tools include Gmail, Google Calendar, Google Docs & Google Sites.

Through Business Email you can create a customized email id on your domain. You can access this email from anywhere at anytime using desktop, laptop, mobile phone & even in offline mood also. This business email provides you more space than any normal Gmail account.

Using Google Calendar, you can plan events, meetings and send invites to people. This calendar can easily manage RSVPs and is accessible from anywhere for company employees. You can also send text reminders by using this through mobile phone.

Through Google Docs all your company employees can access their updated files, presentations, data sheets, and spreadsheets from anywhere. Various file formats like doc, ppt, pdf and xls are supported by this application. You can easily access, upload and limit the access of files with this handy tool.

Google Sites will allow you to create internal sites to easily manage projects and other information. You can centralize all your company information with this secure application. Various free templates are there to make the website building process faster.

If you own a business, try these tools to better organize your business with a free 30 days trial.

Google Wallet: App that will make Payment via your Cellphone

Wednesday, June 1, 2011

Recently Web Giant Google has introduced Google Wallet, a mobile application that can tap, save and pay by your mobile phone and NFC (near field communication).
Google Wallet

You can now use your phone as wallet. Main aim behind this application is to overpass the gap between offline and online shopping. This application will help in improving shopping experience for both businesses and customers. Anyone can directly shop and pay from mobile phone and also save some money. On the other hands businesses get enough time to offer coupons and loyalty offers to their customers.

You can store your coupons, credit cards, loyalty offers, gift offers etc with this application. You can also earn points and redeem coupons with your phone.

Read what Google have mentioned about this application:

"Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC."

Definitely this application will give a start to mobile shopping and Google will do much more in future to make it more convenient and excited.

Visit http://www.google.com/wallet to know more about this exciting mobile app.