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Google is planning to introduce +1 button for AdWords

Wednesday, June 29, 2011

Today I received an email from Google AdWords Team which was about +1 button integration to my AdWord ads. According to this email you can see a +1 button with your ads very soon. When someone searches on Google, (while signing in his Google Account) he will see a +1 button on your ad, user can click on +1 button to recommend your ad. Recommendations always play an important role in search results. Before AdWords, +1 button is already in use for organic search results & has impacted the search engine rankings as well. Now be ready to see the impact of +1 button on your ads, one possibility is that it may increase your Ad position.

What will be the exact impact of +1 button to ads? We will know once they will be in use.

You don’t need to do anything to use this +1 button for your ads, Google itself integrate +1 button for all AdWords Ads. On the other hand you can add this +1 button to your site, so that the visitors of your site have an opportunity to +1 your site.

You can check the below email which I got from Google AdWord Team.

“Hello,

This email is about your AdWords account XXXXXXXXXX

In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.

Here’s how the +1 button works:
Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.


When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.


Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see. By helping searchers see more personal, relevant ads, we believe you’ll see more qualified traffic. You can also add the +1 button to your site to give your customers the opportunity to +1 your site after visiting it.

To learn more about what’s changing and how +1 works, visit the AdWords Help Center.

To add the +1 button to your site, visit the +1 button tool on Google Webmaster Central.

Sincerely,
The Google AdWords Team”

Update: Google has started showing +1 button for Google Ads, see below screenshot.


3 comments:

Gagandeep said...

Thanks for sharing this latest info. Nice post written about Adwords

SEO said...

It is really nice information regarding google +1 buddy. Thanks for sharing a lot....

S.Chowdhury said...

This is a very informative post you have added. This post will help for the beginners.

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